Keywords are words or phrases that can help people find your content on search engines like Google and Yahoo. This blog post will teach you how to choose the right keywords and how using them correctly can generate more traffic and conversions!

If you use the correct keywords in your content, it will be easier for people to find what they're looking for when they do a search.

The more difficult it is for someone to find your website after doing an online search, the less likely they'll be able to convert into a customer. 

How Keywords Work

Keywords are words that people type in when they search on Google. They can be used to make sure your website is the first one that comes up when someone searches for it.

Search engines use keywords to find websites. Websites can be ranked at the top of Google's results for specific keywords.

Search engines find things, like recipes, restaurants, and plants. If you type in "best places to eat in New York" you'll see a list of all the best restaurants.

Why They're Important

Keywords are important because they can be targeted with marketing. A keyword that someone searches for will show well-ranked websites with those keywords up at the top of a search.

This is free website traffic if your website is listed at the top of the results for that keyword. If you have money to spend, you can also place ads on specific keywords with Google Ads.

Generally, advertisers want to sell something. They will pay more for ads that talk about money because they want people to buy.

How You Can Benefit From Keywords

As you are developing your website, you will need to choose specific keywords. You can do this through search engine optimization and content marketing.

This way, you can have high rankings without having to pay for ads.


If you want to rank higher on Google, it’s important to think about what keywords you would like your website or blog posts to be ranked for. We all know that the more times a page appears in search engine results pages (SERPs), the greater the likelihood people will click through and visit your site. 

And if they do make it over, there is also an increased chance of conversion once they are there. Which words have you used in order to increase traffic? Did this strategy work out well for you? Let us know!